Enkla Elbolaget wanted to achieve greater simplicity in the Swedish electricity market in order to make it easier for their customers to sign electricity agreements.
As there was no comparable service in the same segment and it was previously a regulated market, the biggest challenge was to achieve optimal user-friendliness for customers in a tool for electricity agreements with which they were not familiar.
A customer portal was created, with Avalon Innovation assuming responsibility for all system design and associated development. The outcome was that Enkla Elbolaget was the very first electricity company in Sweden to have a customer portal for mobiles. The “Min El” [”My Electricity”] app is downloadable free of charge for iOS and Android. Enkla Elbolaget was also first to package “Min El” for Facebook. The company’s customers can now manage their electricity matters, e.g. renew agreements or see readings and invoices, directly via their mobile or from Facebook. Always with a focus on the customer and user-friendliness.