At Avalon Innovation, we thrive on transforming complex challenges into elegant solutions through comprehensive product design and development. Our approach is holistic, beginning from the critical Insight phase where we dive deep to uncover not only new needs but also those that are unmet or unsatisfied.

Our journey with the Evoca Group, one of the world’s leading coffee machine manufacturers with esteemed brands, including Gaggia, Necta and Wittenborg, exemplifies our commitment to innovative design and close collaboration. Our latest project, the Wittenborg W100, was a centerpiece at the recent Venditalia fair in Milan. This flagship model, inspired by Scandinavian aesthetics, has set a new benchmark in the industry, offering an unparalleled experience to coffee enthusiasts.

Nicola Belotti, Product Manager at Evoca, shared insights into our collaborative process: “The cooperation on the project was excellent. Working with Avalon introduced us to new methodologies which were crucial for achieving the outstanding results we see today. The initial phases of the project, especially the Insight phase, were vital. Avalon’s third-party perspective brought invaluable clarity, helping align our internal objectives with market expectations without interference.

This project highlighted the importance of understanding client briefs deeply and interpreting stakeholder expectations through direct engagement. By integrating thorough market analysis and unbiased feedback into our strategy, we ensured that every step, from concept to creation, was informed and deliberate.

At Avalon Innovation, we believe in the power of partnership and innovation to create products that not only meet but exceed expectations. Our work with Evoca is a testament to how collaborative dynamics fused with strategic insight can lead to remarkable product successes.

We are continually looking to explore new horizons and invite partnerships across industries. Whether you are facing constraints due to limited internal capabilities or looking for fresh perspectives on a project, Avalon is equipped to bring your vision to life with precision and creativity.

https://wittenborg.evocagroup.com/en/w100