Sell. The famous dialogue from The Wolf Of Wall Street rings in my head; create the need, unconditionally, and make sure you have lots of supply ready. Fast decisions. Fast cars. Suit and a persuasive and smooth tongue. The battery in the phone runs out. SELL in capital letters, and you got enough success to wait.
The reality is often quite different. I have always seen myself as the “product creator”. Build something. Try to solve the problem. Iterate. Someone who is passionate about innovation, brainstorming, the concept, the lab and the prototype. One of those who can naively say that “everything is solvable with technology”. One of those who thinks Elon Musk is cool and sets aside free time to follow his rocket launches. The detail that sets him apart from me is, in addition to access to capital, having the knowledge of actually being able to write code, solder a circuit board or design advanced models in CAD.
What we have in common, however, is that we love to talk about technological innovation as an enabler and catalyst. That if we work hard together, we can achieve exponential growth and solve impossible tasks. Fly ahead of the competitor. All it takes is a lot of commitment and a bunch of talented engineers.
I perceive, this is my reality. To still be the “product creator” at heart, but let the product design be done by our heroes, the engineers. My focus is on developing my competence, the relationship with our customer.