We organise workshops and participate in your projects as a moderator or full-time as an innovation manager. We identify the most important unmet needs with the biggest innovation potential and resolve these using tomorrow’s cleverest approach.

Understanding the most important challenge of the future

We know from experience that our customers often face unique challenges with their products, services or business. To be able to help a company in the right way in a given area, we must understand their impact goals, needs and problems. We must find the right challenge before we can work together to create a joint strategy moving forwards.

Based on deep insight through research and analysis via our very own Avalon Innovation Model™, we significantly increase the chances of making the right decision, while at the same time minimising the risk of arbitrary assumptions. We help our customers to identify new and unique added value that satisfies their market’s unspoken needs, and we develop razor-sharp strategies and business cases that form the basis of successful development work.

A failure to conduct well-defined research work means that the development department loses valuable knowledge of needs and functions that may prove decisive for whether the product or service will be the commercial success you are hoping for. We believe that sound development requires that you first of all clarify the needs, and then create the solutions. Not the other way round. Our experience tells us that it always proves more expensive to decide against an insight study – always.

We offer

• Charting a path to profitability with the business in focus
• Identifying client benefits and what the true needs are
• Turning the products into services in order to meet the fast-changing needs of the market
• Creating profitable service sales
• The cornerstones to being able to innovate successfully
• Implementing a tailored innovation model